Case Study – PS Value Card

Challenge: Create awareness of an innovative discount dining and services card that provides discounts at myriad businesses, from medical facilities to dry cleaning stores to restaurants.

Media Strategy: The business owner had a high profile career in Los Angeles Police Department and was a television writer for many police shows and movies from “Dragnet” to “Police Story.” He also was the executive producer for the hit series “McGyver.”

Bottom Line: We leveraged his celebrity status to create media stories that resulted in news coverage in local newspapers and television. He was able to increase sales of PSVal card as a result with a stronger brand of his product and himself.

Case Study – Conference for Healthy Living

Challenge: Create media coverage to stimulate attendance at this first major Conference for Healthy Living event that featured one-on-one seminars with local and national doctors as well as a products and services expo. We wanted to establish the brand as the major health conference in the Coachella Valley.

Media Strategy: We invited schools to bring children out for a healthy lunch event and to teach them and their parents about nutrition. We created awareness in the local media with press releases about the children with a media tie-in of the nationwide obesity problem. We set up media interviews with specific doctors and health experts to talk about obesity and having healthy lunches at school.

Bottom Line: The school kid’s event sparked major newspaper, radio and television coverage, which in turn stimulated increased attendance for the event and resulted in the promoters signing an agreement with a major shopping center company to hold the event at shopping centers throughout the Coachella Valley and Southern California.

Case Study – Hearing Aid HealthCare

Challenge: As the largest health care company with the only FDA-approved manufacturing lab in the Coachella Valley, we were charged with branding Hearing Aid Health Care as a company that stands apart from its competitors who also advertise heavily.

Media Strategy: Owners Howard and Jeanette Hait volunteer their services annually to fit hearing aids free of charge to children in third world counties. We created press releases about their upcoming trip to Valenzuela. We had photos from previous missions that we used in a media kit for TV and newspapers.

Bottom Line: The Haits said business clients began calling them for appointments after seeing television reports and news articles about their missions, which is an important part of their corporate philosophy. Many clients, old and new, brought in newspaper clippings.

Case Study – Stone Creek Ranch/Dyson Development

Challenge: We needed to create public awareness about a new upscale home community without a golf course but having a picturesque water feature for a park-like setting. We wanted to create media attention about a development that was just underway despite many new home developments in the immediate vicinity.

Media Strategy: With grading of the site a few weeks away, we suggested Dyson Development utilize a dozen massive earthmovers to do all the grading at in three days instead of just using a few earthmovers over three weeks. The visual news of these monster-size machines wasn’t lost on all three local TV stations. On TV station even did a live report from one of the earthmovers. The local newspapers also covered it as a real estate story for the business section.

Bottom Line: The media coverage boosted awareness of a new community development and helped brand Stone Creek as an important new project for the developer.